308082 Lecture 12: How Politics Media are Researched
24 Jul 2018
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Internal: journalist values, routines of media, profit motives, ownership influences. External: information sources, interest group lobbying, financial pressure from advertisers, societal values: medium itself e. g. print, broadcast. Influencers unlikely to admit their influence on media. Casting votes for particular party v no coverage of minority parties. Stable as rival messages cancel each other out: media exposure. Individuals choose channel supporting their views: media agenda. Media"s issue age(cid:374)da refle(cid:272)ts that of audie(cid:374)(cid:272)e, (cid:374)ot vice versa. E. g. reports on u/e focuses on effects on family, people led to believe u/e personal problem not societal problem. Time lags between media messages and audience responses: media effects cumulative. Other sources of influence, excluding media: real life events. Isolate individuals from sources of influence, to study impact of measured variable. Examining in detail one case: may or may be representative of larger groups of cases.
