VPA101 Lecture Notes - Lecture 5: Attention Seeking, Lotte Reiniger
Topic 5-
Emphasis: purposeful attention seeking
Emphasis of focal point
Use of local points - placing emphasis on one element of a design
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Hooks the viewer - allows them to look further
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A focal point should provide contrast.
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Should be used to scan all elements of the design
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There are levels of hierarchy
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Size of elements
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Contrast of shape - value against background
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Isolation
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Degree of emphasis
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Secondary a minor points of focus - can be a hit and miss (can create visual
chaos)
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Over emphasis can create no emphasis
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Emphasis by different shape or form
Shape can guide the viewers eye
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Radiation is important in terms of perception of a shape
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Emphasis by by contrast of detail
Contrast can emphasis of liner and texture
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Blurred focus against sharp definition
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Emphasis by isolation
Isolation of one element can create of focal point
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The isolated shape is the dominant element
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Isolation by interval
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Isolation by anomaly
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Emphasis by placement
Guiding the eye to a specific point
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Lotte Reiniger - animation creator (one of the first) - black silhouettes
Moose Curtis- professor of dirt
Alana McCrossin- reasons to avoid climate change
Lecture 5 (26th March)
Monday, 26 March 2018
10:33 am
