MKTG2004 Lecture Notes - Lecture 9: Customer Relationship Management
Document Summary
A set of interdependent organisations that facilitate the transfer of ownership as products move from producer to business user or consumer. Supply chain: the chain of business entities, both internal and external to the company that perform or support the logistics function. Logistics: the process of strategically managing the efficient flow and storage of raw materials, in-process stock, and finished goods from point of origin to point of consumption. Supply chain management: coordinate & integrate all activities performed by supply chain members from source to consumption, resulting in enhanced customer. Supply chain agility: an operational strategy focused on inducing inventory speed & operational flexibility simultaneously in the supply chain. Supply chain integration: multiple organisations or their functions in a supply chain coordinate activities & processes so that they are seamlessly linked to one another in an effort to satisfy the customer.
