ENGN1211 Lecture Notes - Lecture 11: Systems Engineering
Dynamics and Control of Social Power in Social Networks
• Large scale online social media
• Small scale decision making panels e.g. government, boards
• Observable social phenomena
• Does everyone agree on a topic —> mathematical model to describe social
phenomena
• Dynamic- how opinions change over time
• Control strategies
• Humans behave in complex ways —> sometimes logically, logic varies
• Need to capture this and validate mathematical models
• Finding balance between complexity
• If a topic is discussed often clusters form of conclusions
• Governments that meet every week —> and discuss a range of
• Everyone sees how much influence the final decision, small social power
• Focusing on control today
• Strategies for securing social power
◦ If you insert a 6th person and relationship increases between
◦ Is it better for a person to form a network with a single person or multiple
◦ Coalition
◦ Explicit mathematical formula that tells us how
◦ Optimal targets to form relationships with when you want to gain social
power
• Systems engineering type thinking
• Intemperate everything from a relevant context
• So interesting, relatively fun
• Combine mathematics with a social context
Perovskit solar cells:
• Semi conductors
◦ Electronics
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