ECON1101 Lecture Notes - Lecture 4: Variable Cost, Normal Good, Fixed Cost

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1 Jun 2018
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MICROECONOMICS: The study of individual firms within the market opposed to the entire
economy
NORMATIVE ANALYSIS: An analysis that makes recommendations about economic policies
POSITIVE ANALYSIS: An analysis that explains what and why things happen within the
economy, without making recommendations.
SCARCITY: Resources are finite, but wants are unlimited, therefore people must compromise
and make decisions.
RATIONAL DECISION MAKING: It it rational to pursue an action if benefits>costs
MARGINAL COST: The additional cost of producing one more unit of a good/service.
MARGINAL BENEFIT: The additional benefit of consuming one more unit of a good/service.
THINKING ON THE MARGIN: If MB>MC, it is rational to take an action
OPPORTUNITY COST: The value of the next best alternative forgone.
GAINS FROM TRADE
BETTER ALLOCATION: A reallocation of goods in a way that is better off for all parties
involved (voluntary exchange).
GREATER PRODUCTION: In the instance where greater production is available, each
party specializes in the activity in which they have the comparative advantage (lower
OC), then trade their goods/services within the market.
ABSOLUTE ADVANTAGE: When a person/country is more efficient in producing a
good/service than another.
COMPARATIVE ADVANTAGE: When a person/country can produce one good more
efficiently than another good (lower OC), compared to another person/country.
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PRODUCTION POSSIBILITIES CURVE:
Curve that shows the possible combinations of the production of two goods, given that the
economy’s resources are scarce, as well as the level of technology (represents a trade off).
Output bundles along the PPC are efficient
Output bundles within the PPC are inefficient
Output bundles beyond the PPC are impossible
Investing more in investment goods than consumption goods will allow the PPC to
expand over time as technology growth allows for a greater production of goods.
DEMAND
The relationship between price and the quantity demanded (the quantity consumers are
willing to buy at a specific time given a price)
LAW OF DEMAND: P increases, QD decreases (negatively related)
Changing the price of a good will cause a movement along the demand curve. All other
factors will cause the demand curve to shift.
SHIFTS IN DEMAND:
Demand increases -> demand curve shifts right
Demand decreases -> demand curve shifts left
CONSUMER INCOME: As consumer income changes, the goods/services they
purchase changes
Inferior Goods:
Goods for which as income increases, demand decreases. (ie
homebrand foods)
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Normal Goods:
Goods for which as income increases, demand increases. (ie
jewellery)
CHANGE IN PRICE OF CLOSELY RELATED GOODS
Substitute Goods: Two goods that are substitutes for each other (ie, different brands)
X price increases = Y demand increases
Complementary Goods: Two goods that are consumed together (ie, printers and ink
cartridges)
X price increases= Y demand decreases
SUPPLY
The relationship between price and quantity supplied (the quantity of a good firms are
willing to produce at a given price)
LAW OF SUPPLY: Price increases, QS increases (positively related)
Movement along the supply curve refers to the change in
QS due to price change, all
other factors cause a shift.
SHIFTS IN SUPPLY
Supply increases -> supply curve shifts right
Supply decreases -> supply curve shifts left
MARKET EQUILIBRIUM: The intersection of the demand and supply curves is the
market equilibrium price
SHORTAGE: QS <QD , results in price increases to decrease QD
SURPLUS: QS >QD , results in price decrease to increase QD
PRICE CONTROLS:
Price Ceiling: A legal maximum of the selling price of a good ordered by the
government. If the price ceiling is lower than the market equilibrium, it leads to a
shortage as there is excess demand
Price Floor: A legal minimum of the selling price of a good ordered by the
government. If the price floor is higher that the market equilibrium, it leads to
surplus as there is excess supply.
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Document Summary

Microeconomics: the study of individual firms within the market opposed to the entire economy. Normative analysis: an analysis that makes recommendations about economic policies. Positive analysis: an analysis that explains what and why things happen within the economy, without making recommendations. Scarcity: resources are finite, but wants are unlimited, therefore people must compromise and make decisions. Rational decision making: it it rational to pursue an action if benefits>costs. Thinking on the margin: if mb>mc, it is rational to take an action. Marginal cost: the additional cost of producing one more unit of a good/service. Marginal benefit: the additional benefit of consuming one more unit of a good/service. Opportunity cost: the value of the next best alternative forgone. Better allocation: a reallocation of goods in a way that is better off for all parties. Greater production: in the instance where greater production is available, each involved (voluntary exchange). party specializes in the activity in which they have the comparative advantage (lower.

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