MKTG 451 Chapter Notes - Chapter 2: Making Money
Document Summary
Platinum rule- treat people the way that they want to be treated. Behavioral adaptability- willingness & ability to adjust your approach based on the particular needs of the situation or relationship at a particular time. It does mean adjusting your openness, directness, pace and priority in the direction. Indirect characteristics- the amount of control a person attempts to exert over people or situations: direct, forceful, type a personalities, outspoken communicators, competitive, impatient, confrontational, thrive on accomplishment. Indirect: slow paced, low key type b personalities, cautious and reserved communicators, low profile, cooperative, patient, non-confrontational. Directors- individuals who exhibit direct & guarded behaviors. Type a personalities that are decision makers and like being in control. Oriented toward productivity & goals concerned with bottom-line results. Multitaskers like to juggle many projects at the same time. High achievers who like to be noticed for their accomplishments.
