BUSI 601 Chapter Notes - Chapter 2: Balanced Scorecard, Strategy Map, Swot Analysis
12 Sep 2016
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Chapter 2: implementing strategy the value chain, balanced scorecard, and the strategy. Focus on execution: value chain analysis, balanced scorecard and strategy map. Swot analysis: a systematic procedure for identifying a firm"s critical success factors: its internal strengths and weaknesses and its external opportunities and threats. Skills or competencies that the firm employs especially well. Product lines: management, research and development, operations, marketing. Pressure from substitute products: barriers to entry, bargaining power of customers, bargaining power of suppliers. Value propositions: critical success factors represents the critical process in the firm that delivers value to the customer. Financial: profitability, liquidity, sales, market value, customer, customer satisfaction, dealer and distributor, marketing and selling, timeliness of delivery, quality. Internal business processes: quality, productivity, flexibility, equipment readiness, safety, learning and growth, product innovation, timeliness of new product, skill development, employee morale, competence, other, governmental and community relations.
