BU354 Chapter Notes - Chapter 1: Tim Hortons, Customer Relationship Management, Marketing Mix

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24 Mar 2016
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Hortons as very canadian and when you think of their commercials you think of typical things that are canadian and you then associate it with their brand. Marketing is about satisfying customer needs and wants: understanding and satisfying needs and wants is fundamental to success, need: basic necessities such as food, clothing, shelter, and safety. Ideas: thoughts, opinions, philosophies, and intellectual concepts: marketing ideas- marketing people should recycle more for example, or a political campaign, you are buying into the idea of something. In the right aisle of the grocery store: you want to product to be properly distributed or else your marketing plan will fail, placing a product by a distribution strategy. Promotion: communicating value: the communication activities of marketing, used to inform, persuade and remind potential buyers about a product or service to influence their opinions or elicit a response. Marketing can be performed by both individuals and organizations.

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