Management and Organizational Studies 1021A/B Chapter Notes - Chapter 2: Sensory Overload, Limbic System, Absolute Threshold

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Vicki Olds

Document Summary

* neuromarketing study w/ fmri found w/ no brand name of coke/pepsi the reward centre of brain lit up equally (relied on sensation) but when told brand the medial prefrontal cortex lit up (area responsible for thinking/judging perception) = raw data may generate many types of responses including memories of other senses. Sensory marketing: harnessing perception for a competitive advantage: sensory marketing companies pay extra attention to impact of sensation on p/s experience, senses help decide which p/s appeal and stand out from compeititon. Sight: heavy reliance on advertising/store design/packaging through colour/size/style/brightness. Smell: british research found women rated lynx deo as more attractive than placebo/no fragrance based on 15 secs videos of guys describing themselves after no bathing for 48 hours. * those who used unfragranced deo rated lower self-confidence. * deo supposed to make people feel good about self and give confidence in mating (axe) * cinnamon buns smell induced sex arousal in men.