Management and Organizational Studies 1021A/B Chapter Notes - Chapter 2: Cananga Odorata, Trade Dress, Sensory System

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Kevin Thompson

Document Summary

Sensory systems: external stimuli sensory inputs, hedonic consumption the multisensory, fantasy, and emotional aspects of consumers" interactions. Inputs picked up by our 5 senses constitute the raw data that generate many types of responses with products. Sensory marketing: harnessing perception for a competitive advantage: sensory marketing companies pay extra attention to impact on sensation on our product experiences, our senses help us decide which products appeal to us. How your eyes make you eat more: when eating foods from larger boxes, the size of the box implicitly suggests that it"s appropriate or. Acceptable to eat more: use our eyes and not our stomachs to tell us we"re full. Smell: the 3 more identifiable products by women were: Feel : a smooth fabric-like silk is equated with luxury, while denim is considered practical and durable. It takes 7497 litres of sweetened water to neutralize a teaspoon of da" bomb, which claims to be the hottest sauce ever made.