CMN2160 Chapter Notes - Chapter 2: Hadley Cantril, Cultivation Theory, Content Analysis
14 Sep 2016
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Laswell"s chain of communication (theoretical model of media effects) Early model, linear, assumption that communicator has influence on receiver. Assumes message is transmitted free from interference or misinterpretation, known as total conductance. Real world has modified conductance or no conductance. Propaganda is a powerful tool, compares britain"s success in winning u. s. support over. Communication has 3 specialized functions: surveillance of the environment, correspondence with the parts of society responding to the environment, transmission of the social heritage from one generation to the next. Fredric wertham"s 5 psychological problems identified in relation to media in seduction of the. Passivity - tv and comics require low level of literacy. Misconceptions - tv and comics teach unhealthy values e. g. using violence to problem solve. Identification - may take the side of evil if that character appears to be stronger. Desensitization - mainly to violence and sexual violence. Studied effects of radio on listeners (war of the worlds, by h. g.
