CMN 1148 Chapter 1: chapter 1 ideas, theories and vocab
Document Summary
By aristotle, greek scholar who studied rhetoric. All communication proceeds in a linear fashion, and all communication has the ultimate aim of persuading. 1948, harold lasswell, transmission model of communication. Communicator, message, audience with channel and effects. Shannon-weaver mathematical model (8): late 1940s, bell engineer claude e. shannon and warren weaver. Began as a one-way transmission model then moved to an interactive model. Human communication model emphasising on encoding and decoding messages. Create, interpret and assign meaning to words or actions. Never-ending story with no fixed beginning or ending. Negative past experiences - difficult, unproductive inward turning= learning, growth and discovery are always taking place. 1970, dean barnlund follows transactional theory respond to perceived weaknesses interactively. 2006, sherry ferguson focus on effects, deals with ethical and power dimensions of communication. Means employed (legitimacy of strategies & power base) Ethical quality of the outcomes sees communication as a dynamic process, involving continuous changes in communicators and environments.