CMN 1148 Chapter 1: chapter 1 ideas, theories and vocab

133 views4 pages

Document Summary

By aristotle, greek scholar who studied rhetoric. All communication proceeds in a linear fashion, and all communication has the ultimate aim of persuading. 1948, harold lasswell, transmission model of communication. Communicator, message, audience with channel and effects. Shannon-weaver mathematical model (8): late 1940s, bell engineer claude e. shannon and warren weaver. Began as a one-way transmission model then moved to an interactive model. Human communication model emphasising on encoding and decoding messages. Create, interpret and assign meaning to words or actions. Never-ending story with no fixed beginning or ending. Negative past experiences - difficult, unproductive inward turning= learning, growth and discovery are always taking place. 1970, dean barnlund follows transactional theory respond to perceived weaknesses interactively. 2006, sherry ferguson focus on effects, deals with ethical and power dimensions of communication. Means employed (legitimacy of strategies & power base) Ethical quality of the outcomes sees communication as a dynamic process, involving continuous changes in communicators and environments.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents