MKT 100 Chapter Notes - Chapter 1: Starbucks, Pro Forma, Retail
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MKT 100 Full Course Notes
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Document Summary
A set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm. Marketing objectives and strategy specified in terms of the four ps, action programs and projected or pro forma income (and other financial) statements. Basic necessities, such as food, clothing, shelter, and safety. The particular way in which a person chooses to satisfy a need, which is shaped by a person"s knowledge, culture, and personality. Refers to the groups of people who need or want a company"s products or services and have the ability and willingness to buy them. The market place for soft drinks may include most people in the world pepsi and. Coke battle worldwide, they divide the global population into different categories: calorie conscious or not.
