Words both spoken and written are very small part of human communication. As a manager you will likely spend at least 80% of your time directly communicating with others. Manager communication: the process by which information is exchanged and understood by two or more people, usually with the intent to influence or motivate behaviour. Managers consider communication as their most critical skill and one of their top responsibilities. Sensegiving: the process of influencing how others construct meaning and make sense of their environment. Managers are responsible for shaping how people think about their work and the organization. This includes the values that guide decisions and behaviours. Communication champion: philosophically grounded in the belief that good communication is essential to building trust, gaining commitment, and inspiring and uniting people to work together to accomplish a common purpose. Open communication: sharing all types of information throughout the organization, across functional and hierarchical boundaries.