Ibus 466 multinational management: a strategic approach. Negotiators must understand only the written and oral language of their counterparts but also other components of culturally different communication styles. Many countries have more than one national language. These national languages often represent diverse communication and negotiation styles of many cultural groups. Choice of the wrong language may touch on areas of extreme cultural sensitivity. Whorf hypothesis theory that language determine the nature of culture. Because language structures the way we think about what we see, it determines cultural patterns. Low context language - language in which people state things directly and explicitly. Words provide most of the meaning and you do not have to understand the situation. High context language language in which people state things indirectly and implicitly. Communications have multiple meanings that one can interpret only by reading the situation. Direct communication comes to the point and lack ambiguity.