Ibus 466 multinational management: a strategic approach. Strategic alliances are fast and flexible ways to : Increasingly among the most popular strategies that companies use to develop new products. Expand into new geographic areas or markets w. Gaining access to local partner"s knowledge of the market. Alliance that combine the same value chain activities often do so to gain efficiency scales of operations, to merge compatible talents or to share risks. In r&d alliances often use join research and development to merge different technical skills or to share risks of developing new or costly technologies. In operations alliances often combine manufacturing or assembly activities to achieve a profitable volume of activity. In marketing and sales alliances to increase the scope and number of products sold, and to share distribution systems. Several key criteria for picking an appropriate alliance partner. Seek a partner that will provide the right level of mutual dependency. Be cautious of the elephant and ant complex.