COMS 4502 Chapter Notes - Chapter n/a: Web Analytics
13 Sep 2016
School
Department
Course
Professor
Document Summary
Long-form reading shows signs of life in our mobile news world. In recent years, news media have followed their audience"s lead and gone mobile, working to make their reporting accessible to the roughly seven-in-ten american adults who own a smartphone. With a smaller screen size and an audience more apt to be dipping in and out of news, many question what kind of news content will prevail. One area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles allow consumers to engage with complex subject in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited phrasing. A unique study of online reader behaviour addresses this question from the angle of time spent with long vs. short form news.
