EBTM 337 Study Guide - Midterm Guide: Business Intelligence, Business Process, Information Security

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Five short essay questions: study guide exam one. Explain information technology"s role in business and how you measure success. It"s role in business: increasing business intelligence, facilitate communication. Each function of it has a specific role in business. These of which include: sales and marketing- forecasting, segmentation, advertising, and promotions, operations and logistics- purchasing, supplying, receiving, transportation, accounting and finance- accounting, planning, budgeting, tax, costs, human resources- hiring, training, benefits, and payroll. Management information systems (mis)- a general name for the business function and academic discipline covering the application of people, technologies, and procedures to solve business problems. Metrics- measurements that evaluate results to determine whether a project is meeting its goals. Critical success factors (csfs)- the crucial steps companies make to perform to achieve their goals and objectives and implement strategies. Key performance indicators (kpis)- the quantifiable metrics a company uses to evaluate progress toward critical success factors. Describe the relationship between business processes and value chain analysis.

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