JOUR 312 Study Guide - Midterm Guide: Natural Disaster, Risk Assessment, Crisis Management

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11 Mar 2017
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Jour 312 dr. eller review for exam #3. Special events: a planned happening that serves as a public relations tactic; planned occurrence of limited duration. Controlled media: communication channels, such as newsletters, in which the sender of the message controls the message as well as its timing and frequency. Uncontrolled media: communication channels, such as news stories, in which a public relations practitioner cannot control the message its timing, or its frequency. Pitching a story to the media: identify the reporters for your issue, identify your news, develop a concise, creative pitch letter, know your topic, call the reporter back. Traditional publics: groups that are united by a common interest, value, or values in a particular situation and with which an organization has an ongoing, long-term relationship: employees, news media, investors, government, community groups, Accomplishing the tactics: delegation, quality control, deadlines, communication with the team, communication with clients and supervisors, constant evaluation.