COMS 332 Study Guide - Final Guide: Rationality, Dramatism, Rhetorical Criticism
29 Mar 2017
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Ideology: the body of doctrine, myth, belief, etc. that guides an individual, social movement, institution, class, or large group. A world-view or paradigm a framework an individual uses to help them interpret the world around them and process the happenings. Use this ideology to process and compare to their values, what behaviors and attitudes they feel is appropriate. Serves as a way to justify decisions made; their reasons for acting a certain way. It is taken for granted that heterosexual relationships on tv is normal vs others that are not. Rhetorical criticism: a practice aimed at offering a richer understanding of rhetoric through the definition, description, analysis, interpretation and evaluation of situated rhetorical and the discursive traditions that surround them. Rhetorical situation: a situation presenting an exigence that potentially can be addressed and/or modified through communication. Metaphor: a comparison between two seemingly dissimilar objects.
