BU491 Study Guide - Midterm Guide: Reverse Innovation, Market Analysis, Laundry Detergent
Document Summary
The problems: market insensitivity, imperialism, resistance from local managers. Minimizing the problem: gaining subsidiary input by building multiple linkages, responding to different national needs by using market mechanisms. Foreign subsidiaries can influence how central r&d money is spent: managing responsibility transfer. The problem: risk of duplication, reinventing the wheel lack of efficiency. Disperse organizational assets and delegate authority: link local managers to corporate decision-making processes. Allow for higher effectiveness, e. g. by assigning expatriates: integrate subsidiary functions. Transnational innovation: locally leveraged innovation: unique capabilities of subsidiaries are shared on a worldwide basis. Nokia"s bestselling phone, nokia: indian operations became a source of global expertise in mobile phone retail. Developed in response to a locally sensed opportunity then diffused rapidly worldwide. Problem: threatened by not-invented-here (nih: globally linked: resources and capabilities of many operations pooled to jointly create and manage new activity. P&g new laundry detergent used technology strengths from europe, japan, and.
