COMM 305 Study Guide - Final Guide: Dhx Media, Netflix, Complete Control
13 Jun 2016
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Top and middle managers established (ceo, sales rep) Long-term thinking: cheaper to go to asia for manufacturing, but kept in canada to build name and brand. Canada goose is sticking to winter attire not unrelated diversification. David reiss gave up management position to son when his tactics were no longer useful (keeping it canadian brand) Coordinate well through opening new offices all over the world. Most of the power lies with the manager (mr. reiss) Confident in his methods, has knowledge and experience on what people in the world like. Probably not as knowledgeable on what decisions should be made. Don"t necessarily want the opportunity to make choices. Can"t leave open ends for people to make own decisions. They make jackets, not much time pressure. To provide warm jackets to individuals living, and working in cold climates. To provide jobs to canadians, keep manufacturing in. It is important for them to keep manufacturing in canada.
