Select the correct answer.

What system enables a business to store information, such as customer feedback?

A. Strategic management

B. Customer Relationship Management

c. Organizational Silo

D. Value Chain Analysis

E. Enterprise Resource Planning

Compared to mass media advertising, a key advantage of direct marketing is

A.it allows for personalization of the message.

B. it reaches a larger audience.

C. it involves face-to-face contact.

D. it uses the rule-of-thumb budgeting method.

E. it is used almost exclusively for B2B marketing.