1. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
2. Direct Marketing
3. Electronic marketing
4. Interactive Marketing
5. Indirect Marketing

Which of the following statements is correct?

1. A) Marketing is the term used to refer only to the sales function within a firm.
2. B) Marketing managers don't usually get involved in production or distribution decisions.
3. C)   Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
4. D) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.