A. Compare and contrast qualitative research and quantitative research and discuss situations in which qualitative research is useful. Make sure to include some examples in your discussion.
B. Your marketing research company has been asked to help a business understand why their sales are decreasing. Describe the procedure you should follow to address this research request (the stages of your marketing research project) and the type of marketing research you would recommend.
C. What are the 4 characteristics of valuable information? Discuss each characteristic in the context of an online
clothing retailer who sells both men and women apparel through their website.
D. You've just been hired as a research assistant in the brand management unit of a major soft drink's manufacturer. Describe two types of product research you may be involved in conducting.
A. Compare and contrast qualitative research and quantitative research and discuss situations in which qualitative research is useful. Make sure to include some examples in your discussion.
B. Your marketing research company has been asked to help a business understand why their sales are decreasing. Describe the procedure you should follow to address this research request (the stages of your marketing research project) and the type of marketing research you would recommend.
C. What are the 4 characteristics of valuable information? Discuss each characteristic in the context of an online
clothing retailer who sells both men and women apparel through their website.
D. You've just been hired as a research assistant in the brand management unit of a major soft drink's manufacturer. Describe two types of product research you may be involved in conducting.
