MODULE Chapter 1-5: market-identification
Document Summary
Entrepreneurs put in long hours to come out with a killer product or service. That is just part of the work to be done. After putting in such long hours, you need to introduce the product or service to the people you are offering to. Many may think it is relatively simple as they can develop general advertising to the public. That is still good, but if you identify target markets, it will be of help more. It can help you to maximize your return on investment (roi). Why is it necessary for an entrepreneur to define a target market? t is necessary for you to define a target market when planning to market or advertise your business. The question in the lips of every entrepreneur is how do i determine my target market? . If you can"t answer that question honestly, then you need to go back and figure it out first.
