MODULE Chapter 1-5: module_13_ENTREprenueral

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4 Apr 2022
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Think of the executive summary as an advance organizer for the reader. Above all else, it must be clear and concise. But it also has to entice the reader to read the rest of the business plan. This is why the executive summary is often called the most important part of the business plan. If it doesn"t capture the reader"s attention, the plan will be set aside unread. Tips on making a good executive summary: focus on providing a summary. The business plan itself will provide the details and whether bank managers or investors, the readers of your plan don"t want to have their time wasted: keep your language strong and positive. Do not weaken your executive summary with weak language. Instead of writing, dogstar industries might be in an excellent position to win government contracts , write dogstar industries will be in an excellent position : keep it short - no more than two pages long.

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