BUS 1000 Lecture Notes - Lecture 3: Candy Crush Saga, Draw Something, Image Sharing
Document Summary
Compete head to head with all classmates (600 students: about 135 teams. ,000 seed funding available to teams that want to pursue their app idea. Funded by john w. madden, jr: commercial real estate developer in denver, friend of du, daniels college, and gateway to business. Final presentations in class nov 4, 5, or 6: sept 27 form teams, oct 19, 20, 21- phase #1 presentations. You can win challenge but fail the course. Must explicitly identify one or more app revenue models and justify your decision. Exception is social entrepreneurship apps (domestic violence and abuse) May/may not have a revenue model: fee/subscription. Currently the most popular type of app revenue model. Charge monthly fee to use the app. July 2008- apple app store ifart mobile launched later 2008: ,000 a day. Well known, value-added apps: excel, word, etc. Number of free downloads is greater than paid downloads. 90% of all apps are free to download.