MKTG 355 Lecture Notes - Lecture 1: Office Depot, The Home Depot, Layaway
17 Feb 2017
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Document Summary
Retailing- a set of business activities that adds value to the products and services sold to consumers for their personal or family use. Retailer- is a business that sells products (cid:523)i. e. kohl"s, macy"s(cid:524) Firms that are retailers and wholesalers- sell to other business as well as consumers (i. e. office depot, home depot) Provide assortment- buy other products at the same time. Break bulk- buy it in quantities customers want. Hold inventory- buy it at a convenient place when you want it. Offer services- see it before you buy; get credit; layaway. The retailer"s role in a supply chain: consumers: retailers- are the final business within a supply chain which links manufacturers to. Vertical integration- firm performs more than one set of activities in the channel (i. e. retailer invests in wholesaling or manufacturing) Backward integration- retailer performs some distribution and manufacturing activities. Need to identify the competition: intratype competition, intertype competition.
