BUSN 70 Lecture Notes - Lecture 29: Email Marketing, Mobile Advertising, Search Engine Optimization
13 Mar 2021
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Document Summary
As of 2020, there are over 3. 9 billion unique mobile internet users. Users spend on average 69% of their media time on smartphones. Mobile devices will drive 80% of global internet usage. 50% of the time individuals spend on digital media is on mobile apps. Mobile-influenced offline spending is already over trillion. People do heavy mobile research before indulging in offline purchasing in almost all categories. 90% of smartphone owners use their phones while making purchasing decisions in a brick and mortar store. Sms messages: text messages of 160 words or less. An effective way to send coupons to prospective customers. Multimedia messages: takes sms messaging a step further by allowing companies to send video, audio, photos, and other types of media over mobile devices. Mobile advertising is expected to represent 72% of all u. s. digital ad spending. 68% of companies have integrated mobile marketing into their overall marketing strategy.
