MC 2000 Lecture : Feb 15 Notes
Document Summary
Oral and written forms: oral traditions passed by poets, teachers, and tribal storytellers. once the written alphabet was created, the wealthy used manuscripts to convey society oral debates were a discuss public issues. The printing press introduced the first mass marketed product in history: books. Paved the way for major social and cultural changes by transmitting knowledge across international boundaries. Invention of the telegraph (1840s) began instantaneous information. Rise of film (early 1900s), radio (1920s), television (1950s) and the internet (1990s) continued the trend. The technological merging of content or media marketers. Pre-modern period (pre-1800s) peasant, merchants, farmers local communication reach relied on oral communication and the penmanship* (home) believed in natural or divine order oral and print based, controlled by political parties. Factory workers, managers, national ceo"s national communication reach. Relieved on print/electronic and typewriter (home) individualism, rationalism, anti-tradition print based controlled by publishing families.
