BU527 Lecture 3: Patagonia Case Summary
Document Summary
Increased competition from other competitors that resulted in providing products at a rate below cost: limited their growth and preferred minimal to low company growth. Recommendations: the organization is focused on the short term and needs to spend more focus on the long term. They are only considering a one year horizon, but should implement a program that would be effective in establishing the organization for multiple years. A strong focus needs to be for managers who are the key influencers for employee participation. It is important to continuously gather employee feedback, for further improvement to increase participation: more focus on financial results, the workbook process is extremely financial orientated and the company does not stress financial goals.
