Jimmy kimmel: how you get sucked into our consumer society! Advertising iphone 5, but, given iphone 4! Nike (not really talking about the olympics so get away with it going on during the olympics - use a lot of london"s around the world but not where the olympics actually was)! Images would ash very quickly every so often (you wouldn"t consciously notice it but sub consciously you would)! 5 years late came out that he made the whole thing up ! Unable to replicate the study (no details)! Use of subliminal sexual symbols or objects ! 2 books: subliminal seduction & media exploitation! Expands de nition: embedded images as well ! If you see sexual images you feel good looking at it and therefore will be more likely to buy it ! If someone points out these images to you, you can"t un-see it! The ritz cracker: the word sex implanted on the cracker !