Business Administration 2257 Lecture Notes - Lecture 2: Old Navy, Niche Market

• School: Western University
• Department: Business Administration
• Course: Business Administration 2257
• Professor: Eleni Petrou

Document Summary

Role: irfan hajee and leo park: co-founders of parker and pine. Decision: setting the selling price, choosing the best way to market them along with the brand. Goal: provide a premium quality product to comfortably fit plus-sized males developing a full menswear line within 5 years, Identify the threats and opportunities in this industry. Industry analysis: apparel industry generated 225b in u. s, 30b in canada (o) per capital expenditure on apparel in 2012 was for u. s, and for canada, per capita, canadians spend more than americans. Indicates that canadians are wealthier, and have more buying power (have the financial capabilities: u. s apparel industry is larger due to larger population (o) by 2025, per capita expenditure is expected to rise from and . Indicates an opportunity for us to operate in this market and diversify and offer another choice. Include decisions on the selli(cid:374)g pri(cid:272)e of the (cid:271)o(cid:454)er (cid:271)riefs a(cid:374)d the (cid:272)o(cid:373)pa(cid:374)(cid:455)"s pro(cid:373)otio(cid:374)al strateg(cid:455).