GNG4120 Lecture Notes - Lecture 4: Business Model Canvas, Fixed-Point Combinator, Freemium
9 Oct 2018
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The bmc for dropbox was the assertion that clients would be allowed to easily share and access good quality les across multiple computers using a safe online storage space (the. Dropbox attracts users to their business with their easy-to-use features. Attracting users is also due to the ever-expanding world of the internet. Also, their distribution strategy is down to them using distribution channels; adwords partnerships that would refer customers to dropbox in exchange for a minimal payment. The revenue strategy is due to freemium model, i. e service being provided free of charge, unless for additional features (extra storage in the case for dropbox). Discuss the hypotheses that has been con rmed and the ones that have been discarded.
