MKT 2210 Lecture Notes - Lecture 24: Franchising, Rolex, H&R Block

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Focus mainly on convering an online browser into an online, catalogue, or in-store buyer using website design elements. Used less frequently by manufacturers of consumer products. Promoional websites: diferent purpose no actual selling takes place on them, but they showcase products and services and provide informaion. Distribuion is of criical importance in global markeing. Channels of distribuion in global markeing: seller seller"s internaional markeing headquarters channels between naions channels within foreign naions inal consumer. Verical markeing systems: professionally managed and centrally coordinated markeing channels designed to achieve channel economies and maximum markeing impact. Major types of verical markeing systems: corporate, contractual, administered. Corporate systems: a irm at one level of a channel owns the irm at the next level or owns the enire channel. Single ownership: ex: a producer might own the intermediary at the next level down in the channel called forward integraion.