MKT 2210 Lecture Notes - Lecture 26: Shoppers Drug Mart, Gross Margin, Franchising
1 Aug 2018
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Retailing: all aciviies involved in selling, rening, and providing goods and services to ulimate consumers for personal, family, or household use. Retailing engages the consumer provides a place for showcasing products and creates interest and excitement. Creates customer value and has a signiicant impact on the economy. Time (quick, convenient), place, form (build to individuals needs), informaion (access to the informaion you need quickly), and possession uiliies are ofered by most retailers in varying degrees. Terrorism, economic downturn, reduced tourism, poliical crises, and low consumer conidence lower sales for retail. Technology is making the industry more sophisicated and streamlined. Form of ownership: form of ownership: disinguishes retail outlets on the basis of whether individuals, corporate chains, or contractual systems own the outlet. Ex: bakeries, sporing goods stores, jewelry stores, git stores, restaurants, automoive supply stores, bookstores, paint stores, lower shops, and women accessory outlets. Ofer convenience, quality personal service and lifestyle compaibility: corporate chain:
