MKT 2210 Lecture Notes - Lecture 23: Debit Card

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Markeing channel: the set of individuals or irms involved in the process of making a product available through intermediaries. Producers recognize that intermediaries make selling goods and services more eicient because the intermediaries minimize the number of sales context necessary to reach a target market. Intermediaries make possible the low of products from producers to ulimate consumers by performing three basic funcions: Transacional funcion: intermediaries perform a transacional funcion when they buy and sell goods or services. Logisical funcion: involve the details of preparing and geing a product to buyers (gathering, soring and dispersing products) Facilitaing funcion: make a transacion easier for buyers. Financing and markeing informaion and research: all these groups of funcions must be performed in a markeing channel, even though each channel member may not paricipate in all three. Consumer beneits from intermediaries: lomoar cpsd| 987298: markeing channels help create values for consumers through these ive uiliies: