MARK442 Lecture Notes - Lecture 3: Microanalysis, Market Basket, Keiretsu

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After this lesson you should be able to: describe the process for assessing a countries market potential, risk and competitive strength, describe how to use jain"s taxonomy for comparing countries. 5. 3 purchasing power parity equalizes the purchasing power of different currencies in their home countries for a given basket of goods. Inflation is defined as the increase in the price of some set of goods and services in a given economy over a period of time. It is measured as the percentage rate of change of a price index. _______________________________________________________________________: the consumer price index (cpi) is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. The gini index is used to measure income inequality. 5. 8 in the absence of good purchasing power data we can make some assumptions based on infrastructure (surrogate measures):

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