BUSI 3310 Lecture Notes - Lecture 31: Goal Setting, Equity Theory, Expectancy Theory

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Goal setting has led to increased performance on a wide variety of tasks and occupations. Group goals have also been found to result in higher group performance when the goals are specific and the group members participate in setting goals. The positive effects of goal setting appear to persist over a long enough time to have practical value. The effect of goals on performance has been found to depend on a number of factors. Research has also found that when individuals lack the knowledge or skill to perform a complex task effectively, a specific and challenging performance goal can decrease rather than increase performance relative to a do-your-best goal. When a task is straightforward, a specific, high performance goal results in higher performance than a do-your-best goal: a high-performance goal is most effective when individuals have the ability to perform a task.

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