BUSI 3310 Lecture Notes - Lecture 14: Social Identity Theory, Personal Identity, Subjective Constancy
6 Feb 2018
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Three components: perceiver, target, situational context. The perceiver"s experience, needs, and emotions can affect his/her perceptions. Experience: the perceiver"s past experience leads him/her to develop expectations and these expectations affect current perceptions. Needs: the particular needs that an individual has at any given point in time will influence his or her perceptions, often, this results in an individual perceiving what he or she wants to perceive. Ambiguity influences the amount of interpretation and addition of meaning to the target. Perceivers have some need to resolve ambiguities about the target. Ambiguous targets are especially susceptible to interpretation, which is what perception is all about. The situational context in which a perceptual event takes place affects perception, usually by adding information about the target. The most important effect that the situation can have is to add information about the target. People form perceptions of themselves based on their characteristics and memberships in social categories.
