BUSI 2220 Lecture Notes - Lecture 5: Content Strategy, Lead Generation, User-Generated Content

• School: Memorial University
• Department: Business Administration
• Course: BUSI 2220
• Professor: L.Wetsch

Document Summary

Lesson 1: creating a content strategy for social media. The value of content in a social media strategy. Achieve business objectives: lead generation, brand recognition. Content that you create, curate and share should relate to your company"s mission and industry topics. Opportunity to tell a cohesive, consistent story about your brand. Game plan for coordinating, creating, distributing, amplifying. Content strategy- set clear goals, know target market, identify where to share, establish topics, set publishing schedule. Key topics and themes- to encourage staff to contribute. Content strategy= planning + creation + distribution of content. A content strategy helps to produce, share, and amplify content effectively. Audience insights, company goals, and distribution tactics = success. Know your audience (target audience, interests, valuable content that drives traffic) Establish goals for your content and measure the results of your efforts: ask questions, track traffic. Audit your content strategy on a regular basis. Creating a content calendar and using it effectively.