CMST 3K03 Lecture Notes - Lecture 29: Media Consumption, Consumerism, Factcheck.Org
5 Jan 2018
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In the u. s. , from the 1950s to the present, productivity rose 400%; in the same period, the number of. We are working today as many hours as we did as early industrial britain: even as productivity rises, so does the hours of us working. So as productive labour became increasingly alienated and unsatisfying, consumeristic spending became progressively attractive and desirable. Also some forms of consumption have become integral to social and cultural practices and rituals. Because this type of consumption smythe argues amount to a type of labour that produces a certain amount of value. As employees and workers, during hours on job, audiences perform labour that produces value: labour doesn"t amount to work not just manual labour. According to marxists (like smythe), labour-power of worker is exploited by capitalist. Smythe: this is why media content actual television shows, newspapers, etc. Costs of producing sitcoms and newspapers is negligible compared to value of audience for sale of advertising.
