MARK 492 Lecture Notes - Lecture 1: Satisficing, Tokyo Electric Power Company, Melting Pot

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Culture is a collective phenomenon that is about mental programming. Can learn culture through language, story and everything in the environment. Organization hold events to share their culture and want others to learn about their culture. Values things that you adhere to them, respect, follow and often reach them. Ex: in public transportation, give up your seats to senior. For businesses, you can go through their values on the website. For un, they have different kind of values (ex: help people live better around the world). You can find them in all stories about nations and countries. Behavioral meanings ex: scratching your neck in a business meeting can imply that you are bored and want to end this meeting. Artifacts are man- made product of the culture. Ex: the way of eating, language, clothing, architecture. Espoused values are values that specific culture respects. Ex: always wait for people to come out of the elevator before going in.

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